Saturday, April 29, 2006

SUPERNORMAL PROFIT OF A ROCK STAR

Ever since NAPSTER, the first ever peer-2-peer sharing program that had been created, superstars have suffered great losses in terms of their profits from sales of their recordings.

Undoubtedly, the invention of NAPSTER had started a whole new way of acquiring music and has thus incited many other new inventions to support this uprising trend. Many ripping programs have been created to support the increasing liking of the MP3 format. This has also led to the creation of MP3 players and later on the invention of Apple's iPOD that has successfully become a popular icon gadget itself. Creative's Zen has also been created to carve a niche in the lucrative market for its own.

Laws that supported Intellectual Property Rights have also been laid in attempt to protect the music industry from declining profits. The trend of buying music online has also been started to restore some of the profits lost from piracy.

As for the superstars, they have started to diversify their job scopes to more than just doing recordings. Superstars now do more endorsement deals as another source of income too. However, in recent years, live performances have become one of the most profitable area in which superstars can earn.

Over the years, the entertainment industry has taken more of the form of a market and is now driven by market forces. When the new form of entertainment industry has been established, companies started to push up ticket prices to their own benefits. They found out that the price elasticity of concert tickets is pretty much inelastic. Consumers consider other non-price factors like who is performing and creativity.

Nowadays, live performances are moving in a direction of creativity. Thus, with this increased sophistication of such shows, prices inevitably have to be pushed up.

There will be new modes of music distribution - which means there will be more diversity and competition. However, technological innovations continually cause change. The industry has to change and it is changing.

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